News & Media
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Wheeled Luggage Return Program To Benefit Homeless, Abused Women and Business & Leisure Travelers
February 22, 2005
Nearly 800,000 people are homeless on any given night in the United States, while more than 50 percent of all homeless women and children are fleeing domestic violence situations. There are 1,500 shelters for battered women in the United States. There are 3,800 animal shelters.
In response, adventure travel gear and luggage manufacturer Eagle Creek has introduced a new, national wheeled luggage public collection program that will directly benefit those who are in homeless and/or domestic violence situations. During the month of March 2005, consumers may turn in any wheeled luggage piece at participating outdoor and travel retailers throughout the country, which will then received by homeless and women's shelters in the respective retailers' local communities.
Incentive for consumer participation, in addition to supporting the important work of local shelters, comes in the form of an immediate $25 rebate toward any wheeled Eagle Creek item. To participate, consumers are encouraged to return any clean, empty and usable wheeled luggage to participating retailers throughout the nation between March 1 and March 31. For a listing of participating retailers visit www.eaglecreek.com.
"Our new luggage return program provides immediate benefits for all involved," said Eagle Creek CEO and Founder Steve Barker. "First and foremost, local shelters and people with the greatest need benefit. Such philanthropic marketing efforts also help to build goodwill in local communities, and frankly, helps to generate new retailer and Eagle Creek customers, further enabling us to continue supporting our local communities."
Eagle Creek is a maker of adventure travel gear, everyday bags, travel accessories and packing solutions for active, adventurous souls. Founded in 1975, California-based Eagle Creek, Inc., invented the adventure travel gear category, introduced the industry's first convertible backpack on wheels, and is revolutionizing the way travelers pack with its Pack-It™ folders, cubes, sacs and toiletry kit organizing system.
ABOUT EAGLE CREEK
Eagle Creek is a leading travel outfitter, providing smart, innovative and durable luggage, travel bags and accessories. Founded in 1975, California-based Eagle Creek invented the adventure travel gear category, introduced the industry’s first convertible backpack on wheels, established the first complete travel solution system and is revolutionizing the way travelers pack with its Pack-It™ Folders, Cubes, Sacs and Toiletry Kits. Visit eaglecreek.com for more information.
allin [at] terrapublicrelations [dot] com