News & Media
EagleCreekPR [at] vfc [dot] com
iris [at] werner-pr [dot] com
Travel Gear Announces bluesign™ Partnership for 2011
January 02, 2011
The partnership is another step in Eagle Creek's journey toward a more sustainable future.
Eagle Creek, the leading maker of adventure travel gear, luggage, day bags, accessories and packing solutions for active, adventurous souls, proudly announced they are strengthening they're partnership with bluesign™, an independent international quality standard for low-pollutant textiles, environmentally friendly production, and a careful handling of resources, by becoming a member. Eagle Creek believes the partnership will allow for a more proactive approach to working with its supply chain by making the right choices for products, customers and the environment.
Environmental issues are very complex, said Vice President Marketing and Merchandising Candyce Johnson. In order to increase our competency in this area, we have joined with bluesign™. Our alliance with them is like having our own chemical expert on the Eagle Creek team.
Building on their philosophy, Integrity - No Matter What™, Eagle Creek believes the membership is deeper than a marketing story. bluesign™ membership will help the brand move toward a holistic approach to sustainable products by helping to keep the brand on top of international environmental standards.
We already focus on quality and durability; adding bluesign™ protocol to our parameters will work to minimize the amount of harmful chemicals in our products and help us to evolve our ecological consciousness, said Johnson. By joining bluesign™, we are making a clear statement. This is an integral part of our brand values - our promise that we will be socially responsible and strive to protect the places in which we live, work and travel.
About Eagle Creek
Eagle Creek's unique systems and intuitive designs for travel are the smart choice. Its focus on simplification and preparedness means a traveler arrives confident and ready for fluid movement from destination to destination. Founded in 1975, the California-based brand defined the adventure travel gear category, introduced the first convertible backpack on wheels, and is revolutionizing the way people pack with the Pack-It™ System. In 2011, the brand introduced a new logo and brand image to reinvigorate the brands core purpose: Inspired by travel. For more information, visit eaglecreek.com.
ABOUT EAGLE CREEK
Eagle Creek is a leading travel outfitter, providing smart, innovative and durable luggage, travel bags and accessories. Founded in 1975, California-based Eagle Creek invented the adventure travel gear category, introduced the industry’s first convertible backpack on wheels, established the first complete travel solution system and is revolutionizing the way travelers pack with its Pack-It™ Folders, Cubes, Sacs and Toiletry Kits. Visit eaglecreek.com for more information.
allin [at] terrapublicrelations [dot] com