On April 19th just before Earth Day, 23 employees from Eagle Creek, a leading adventure travel gear brand based in North County San Diego, took the day off from their regular jobs to clean up a backyard sanctuary, The Escondido Creek Conservancy (TECC).
Creekers spent the day on Bottle Peak, tackling projects like graffiti removal, invasive plant removal, trail building and trash pick up. Bottle Peak is a section of the 300 acres acquired by TECC at the end of 2010. It is reputed to be a beautiful, wild space, which is not yet open to the public.
“Eagle Creek has a rich heritage of sustainability and nonprofit giving, thanks to the legacy of our founders Steve and Nona Barker,” said Brand Director Veronica Cox. “We think this is an important part of our business as well as our culture and hope to continue to work on similar projects in the months and years ahead.”
Eagle Creek has been a supporter of TECC since 1991 when Barker helped start the Conservancy, and continues to partner with the organization, as well as others in its backyard and beyond - all as part of the brand’s Live.Work.Travel.™ giving program. This program focuses on environmental and social initiatives in all aspects of the business including community involvement, sustainability practices and nonprofit giving.
Eagle Creek’s nonprofit giving efforts are generally directed toward clean water and education projects that serve communities both locally and in international travel destinations. This is part of a strategic effort to increase the brands triple bottom line of people, planet and profit.