Media Relations

United States
EagleCreekPR [at] vfc.com
760-431-6400

Europe
kommer [at] k-g-k.com

Eagle Creek Initiates Cause Marketing Efforts Raises Over $9000 for Alaska Wilderness League and Conservation Alliance

May 01, 2014

San Diego, Ca. (May 1, 2014) – As adventure travelers, the staff at Eagle Creek believe in the importance of preserving wild lands, so that just like us, generations to come can experience the same adventures.

To that end, Eagle Creek has initiated their Cause Marketing program with their first campaign in March, 2014, executed through their eCommerce site. The recipients of this milestone campaign are The Conservation Alliance and Alaska Wilderness League, both of which have been long time partners with Eagle Creek through Eagle Creek’s Live.Work.Travel.™ program. The new Cause Marketing program allows Eagle Creek to increase their participation from volunteer days and industry fund-raisers to national and international visibility and increased monetary support.

“Both the Conservation Alliance and the Alaska Wilderness League are very important partners to us,” said Veronica Cox, Marketing Director at Eagle Creek. “We are very excited to be able to formalize our fundraising program and bring it to the next level, both from an awareness perspective and a contribution perspective. This is our first time implementing an integrated broad based program such as this and we’re looking forward to exploring opportunities and additional non-profit partners.”

For the entire month of March, Eagle Creek donated a percentage from orders on eaglecreek.com to Alaska Wilderness League. As additional support, Eagle Creek ran a Facebook sweepstakes to win a Tarmac AWD 22. For every entry, Eagle Creek donated to Alaska Wilderness League, up to $2000. In total Eagle Creek raised over $9,000 that will go to support the conservation efforts of Alaska Wilderness League.

For more information on the Conservation Alliance or the Alaska Wilderness League, please visit http://www.conservationalliance.com/ or http://www.alaskawild.org/

Links:

Eagle Creek: www.eaglecreek.com

Eagle Creek on Facebook:  https://www.facebook.com/EagleCreekGear

Conservation Alliance: http://www.conservationalliance.com/

Alaska Wilderness League: http://www.alaskawild.org/

ABOUT EAGLE CREEK

Eagle Creek is a leading travel outfitter, providing smart, innovative and durable luggage, travel bags and accessories. Founded in 1975, California-based Eagle Creek invented the adventure travel gear category, introduced the industry’s first convertible backpack on wheels, established the first complete travel solution system and is revolutionizing the way travelers pack with its Pack-It™ Folders, Cubes, Sacs and Toiletry Kits. Visit eaglecreek.com for more information.

PRESS CONTACT:

Alli Noland
Terra PR
307-733-8777
allin [at] terrapublicrelations.com