News & Media
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2006 Exchange Used Luggage To Benefit Abused Women
June 28, 2006
During Outdoor Retailer's Summer Market, attendees will have the chance to bring in previously owned wheeled luggage in exchange for a new Eagle Creek wheeled item at a "super-pro-deal" price. The purpose: Exchanged items will be donated to local homeless and women's shelters in Salt Lake City.
Coined, "Gimme Shelter," Eagle Creek for the first time brings its successful consumer luggage exchange program to the outdoor industry trade show to benefit those in need in Outdoor Retailer's host city, Salt Lake City. The trade version of the luggage exchange program builds upon the 2005 consumer "Gimme Shelter" initiative. In its first year (2005), 150 retail doors participated in the U.S. and Canada, more than 500 wheeled luggage pieces were delivered to homeless and women's shelters, and the program generated widespread media attention for the important work of shelters throughout North America.
"Introducing Gimme Shelter at OR will help to increase retailer awareness of and participation in our North American consumer program," said Adam Ziegelman, Eagle Creek director of marketing. "Gimme Shelter is working. It contributes positively to those in greatest need, builds goodwill in our partner retailers' local communities, and attracts new customers to Eagle Creek, lending yet more support for the communities in which we conduct business."
During Outdoor Retailer, August 10-13, 2006, show participants may turn in any clean, empty and usable wheeled luggage at the Eagle Creek booth #36037, which will later be delivered to women's and homeless shelters in Salt Lake City. Incentive for trade participation, in addition to supporting the important work of local shelters, comes in the form of steep pro-deal discounts. Three items will be offered in the exchange-discount program:
Pre-orders are required to participate in the program preceding the August show. Pre-orders may be made by contacting Eagle Creek Customer Service at 800.874.1048. Trade participants will be instructed to bring their luggage exchange to the Eagle Creek booth where it will be included in large display at the front of the booth. Participants will then receive their new luggage item. Two hundred and fifty (250) pieces will be available for trade-in/discount at OR. For those who wish to contribute wheeled luggage pieces and/or make financial contributions to the important work of local shelters, but who do not wish to make an exchange, may also do so at the Eagle Creek booth.
Beyond the trade event, retailers may sign up for the consumer version of Eagle Creek's 2006 Gimme Shelter program, which is set to run October 1 through November 15, by contacting Nicole Milici at nmilici [at] eaglecreek [dot] com. Consumers returning wheeled luggage to the participating retailer will receive an immediate $25 rebate toward any Eagle Creek wheeled product. Eagle Creek splits the $25 discount with its retail partners. Retailers collect used luggage and donate the wheeled pieces to local women's and/or homeless shelters.
Marketing support for participating retailers includes: an Online Toolkit retailers may use to make the promotion visible on retailers' Web sites; publicity support materials and backing to support local retailer and shelter publicity efforts; package inserts to alert customers of the program; point of purchase kits; and corporate marketing and national public relations support. More than 175 doors in North America have already signed up for the 2006 Gimme Shelter initiative.
For perspective: Nearly 800,000 people are homeless on any given night in the United States, while more than 50 percent of all homeless women and children are fleeing domestic violence situations. There are 1,500 shelters for battered women in the United States. There are 3,800 animal shelters.
Gimme Shelter trade program benefit organizations in Salt Lake City include the YWCA, South Valley Sanctuary, and The Center for Women & Children in Crisis.
About Eagle Creek
Eagle Creek (www.eaglecreek.com) is a maker of adventure travel gear, everyday bags, travel accessories and packing solutions for active, adventurous souls. Founded in 1975, California-based Eagle Creek, Inc., invented the adventure travel gear category, introduced the industry's first convertible backpack on wheels, and is revolutionizing the way travelers pack with its Pack-It™ Folders, Cubes, Sacs and Toiletry Kits.
ABOUT EAGLE CREEK
Eagle Creek is a leading travel outfitter, providing smart, innovative and durable luggage, travel bags and accessories. Founded in 1975, California-based Eagle Creek invented the adventure travel gear category, introduced the industry’s first convertible backpack on wheels, established the first complete travel solution system and is revolutionizing the way travelers pack with its Pack-It™ Folders, Cubes, Sacs and Toiletry Kits. Visit eaglecreek.com for more information.
allin [at] terrapublicrelations [dot] com