August 24th, 2006
2006 Eagle Creek Web Site Relaunch
To make traveling easier and to provide solutions for the active everyday and world traveler, Eagle Creek has re-launched www.eaglecreek.com with a bevy of new online travel tools and educational content.
In addition to providing effective page layout and design, the updated EagleCreek.com enhancements provide consumers with efficient and useful navigation to facilitate product education, selection and ultimately purchase vis-a-vis its retail network. Eagle Creek's 150-plus styles are now easier to find and more effectively presented, with virtually every color way it offers showcased, multiple product photography perspectives (e.g., open, merchandised, on body, etc.), and feature-rich detailed product specifications.
"We set out to deliver a world class site that conveys the Eagle Creek brand ethos and presents our products," said Eagle Creek Director of Marketing Adam Ziegelman. "We're working to leverage the web in every way possible to help the consumer gain a better understanding of the products we make and create an ambience on the site that speaks clearly in the Eagle Creek voice."
Cutting-edge travel tools such as the site's new interactive "Outfit Me" tool are designed to enhance traveler understanding. "Outfit Me" enables travelers to easily identify product that fits their specific travel needs through a brief Q & A process. Additionally, its online Global Electricity Navigator tool allows travelers to enter a destination to immediately determine what electrical gadgets are required for world travel, while its Pack-It™ Video tutorial helps travelers learn how to maximize space and minimize wrinkles when traveling.
In its Travel Tips section, the EagleCreek.com site offers in-depth advice on traveler concerns such as packing advice, vacation planning, traveling light, etc. Packing suggestions, tips, checklists, and other detailed travel insights also are featured in Travel Tips.
With the new site, travelers are encouraged to contribute to the online travel community. At EagleCreek.com, travelers may convey their opinions about the brand, submit travel and product images for posting on the site, and freely review the product for others to view. By offering real traveler product reviews, Eagle Creek believes its customers will better understand the products it sells, and is confident that traveler reviews will help others make better informed luggage purchase decisions.
"The new Eagle Creek online brand experience is intended to help the customer understand and experience that travel will be made easier and that they are tapping in to a true travel community when they visit the Eagle Creek site or purchase Eagle Creek products," added Ziegelman.
After sales support online remains a top priority for Eagle Creek. With this in mind, warranties, customer service, repair services and FAQ resources, are made easily accessible through highly visible navigation design.
Concurrent with the consumer-facing Web site, Eagle Creek also has launched a new secure "Pro Purchase Program" eCommerce function, which is linked to the existing direct merchant or internal commerce engine. The online solution replaces its paper-based, offline pro purchase program. Eagle Creek's trade only Pro Shop donates five percent of all industry purchases made through the Eagle Creek Pro-Purchase Program eCommerce Pro Shop to The Conservation Alliance, a non-profit organization that supports grassroots citizen-action groups and their efforts to protect wild and natural areas.
Eagle Creek's consumer and trade-only Web sites were created in partnership with Jackson, Wyoming-based Circumerro Creative Group.
About Circumerro Creative Group
Circumerro Creative Group(www.circumerrocreative.com) is a division of Circumerro Incorporated. The Group specializes in concept-driven design solutions for traditional and interactive mediums. Core competencies include branding, interactive and graphic design, content management systems, and integrated marketing solutions.
About Eagle Creek
Eagle Creek (www.eaglecreek.com) is a maker of adventure travel gear, everyday bags, travel accessories and packing solutions for active, adventurous souls. Founded in 1975, California-based Eagle Creek, Inc., invented the adventure travel gear category, introduced the industry's first convertible backpack on wheels, and is revolutionizing the way travelers pack with its Pack-It™ Folders, Cubes, Sacs and Toiletry Kits.